DGD230 [5] – Packaging + Update

On Monday’s class this week I wasn’t able to go but I’ve been filled in on what we did which was looking at packaging. Everyone made an Illustrator file with a cube packaging template (shown below) and to find examples of packaging that we like. Although I still don’t completely understand all this packaging information, this was a great learning experience for creating my own.

Packaging itself is one of the most important things for a brand to consider, I know if I see something with nice packaging that appeals to me I’d rather purchase that product over something that’s bland. Thursday’s lesson is when were asked to find our favourite examples of packaging, we were recommended to check out http://www.thedieline.com/ and http://www.packagingoftheworld.com/ to help with this or gather inspiration for our own work.

  • Nutella Unica

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‘An algorithm has usurped the traditional role of a designer to generate millions of unique packaging designs for Nutella. The algorithm pulled from a database of dozens of patterns and colours to create seven million different versions of Nutella’s graphic identity, which have been splashed across the front of jars in Italy.’

I love this packaging I think it’s unique and eye catching, it would not only appeal to people generally walking by but it also seems that it would be aimed towards kids. The bright colours and patterns really add interest to something that’s been very well known for a long time now, it makes it seem new and fresh, I’m sure everyone would have fun picking which one to purchase.

These were only available in Italy and sold out within the month (7 million jars were made).

I highly recommend you check out the following examples (linked below), these are two that really caught my eye, very unique and great packaging:

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Lastly I’ve also just finished my first side project of the trimester which was acting headshots, after a bit of back and forth I got everything completed and the client was very happy. This was the first time I’ve ever done head shots or photography that’s more professional than creative, it was a great learning experience. I found the editing difficult because I had to keep it simple but still get the retouching and temperature of each photo right. Here are two examples of what was chosen:

DGD230 [4d] – Platypus Graphics Tour

This week we had a tour set up to see ‘Platypus Graphics’ in Geebung. Although it was further to get to I was very interest to see how everything worked behind the scenes. When we got inside they gave us all an orange vest and a tag to stick on with individual numbers for safety in the factory areas.

We got to see the pre-press rooms and the die-cut process behind packaging. Both of these were really cool to see and definitely gives great insight for when we create our own packaging this trimester. I never would’ve understood how intricate and how important it is that you place the die lines and fold lines exactly where you need them, it’s a big help to know for when I get to printing. We were also taken to look at some of their huge printers and got to see some real printing they were doing on packaging with an embossed finish.

This was a really great opportunity to have and I know it’ll help once we all get to industry which is so close now. On the way out we got to see examples of the companies they worked with and David (operations manager) was happy to explain anything we wanted know about their processes working with big clients.

 

DGD230 [4c] – Colour Copyright

This week we looked at colour copyright, we learned that brands will find a colour for their company and legally claim the colour. It’s not as easy as it sounds of course but for brands it’s very important to have a recognisable colour. Specifically we looked at the purple that Cadbury uses, it’s so distinguishable and probably what most people know them by, even their ads are based around this one colour.

We have to find three examples of colour copyright for this week so here are mine:

  • Tiffany & Co Blue

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Tiffany & Co have a section on their website dedicated to ‘Trademarks & Copyrights’, in it they state  ‘the TIFFANY BLUE BOX and the color TIFFANY BLUE are trademarks of Tiffany (NJ) Inc. and/or its affiliates and are used under license.’ The blue they use is so well known, it’s what people remember about their brand and people love the colour, it’s make their packaging more appealing and over the years it’s always been a favourite for jewellery. I think it’s very important that they trademarked this colour because it’s a very specific shade of blue and this prevents other companies from tricking customers.

  • Barbie Pink

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A big example of colour copyright is Barbie Pink, this shade of pink is trademarked for pretty much every product you can think of. The company has is not shy to sue if the colour is used for anything other than their brand. This colour is very memorable and the shade of pink they use has always stayed the same, again I think it’s vital that brands get easily recognisable branding colour/s.

  • The Home Depot Orange

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‘HomerTLC, the parent company of The Home Depot, has legal rights over the orange used in their signs and advertising.’ Although I personally don’t see ‘The home deopt’ when I think of this colour, that’s because it’s an American store. To Americans I’m sure this colour is easily distinguishable to them.

 

DGD230 [4b] – Copywriting

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.”

When this was first brought up in class I assumed we were talking about copyright, I wasn’t aware that copywriting was a separate thing. We have to find three examples of copywriting to put on our blog, there’s so many I found interesting but I’ve found three to mention here.

1.REI

I like this example because it’s a clever play on words and it really reaches out to their target market. I also like that they’ve created an advertisement campaign with many different versions, it makes me want to read the others. Also the fact that the words are still standing out and easy to read even though it could clash is great.

2. L.L.Bean

My second example is an old ad aimed at dog owners, again I think they’ve appealed well to their target market with the dog in the centre and how they’ve used different sizing in the words above. They’ve used sizing to emphasise certain words and grab the viewers attention wile still keeping it simple and sweet.

3. Expedia

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This is another example of clever copywriting, it makes you read it twice. It’s also very simple, they lead your eye to the bold text then down the logo and other information. I like this ad, I think the yellow is very eye catching and the copy is a perfect fit.

 

DGD230 [4a] – Studio Schedule

This week I sorted out my schedule for the trimester and completed my concept sketches for the SPRUKE logo (our new project), as well as my first side project.

First, below are my SPRUKE logo concept sketches, I found that they’re very similar to other peoples so I’m going to develop the bottom middle logo digitally and see what I can come up with. We also need to create a poster which I’ve started a mood board for, it’s inspired by spring so the colours are very bright which is a different thing for me to work with.

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Next is my schedule for the tri, it may vary in the coming weeks as different side projects will hopefully come up as well as I’m trying to keep up with portrait photography in my free time. This week I’ve put client logo concepts, headshots and style guide. I have all the elements for the style guide I just need to put them together and the headshots photo shoot was set up very quickly as she needed them after signing with an agency.

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I’ll be putting my schedule into an application like wunderlist or the google calendar to keep up with everything each week. I have a lot of collateral listed for certain weeks because the logo will be the main focus on everything (which is already completed). I also may change my decorative posters to a week after I have photos as they might be photography rather than design.

DGD230 [3] – Elevator Pitch

This week we presented our final logo and finalised our slogans for our company. I’ll show a photo below of the logo I chose in the end for ‘Moonwake Lounge’ and the slogan I am using is ‘Dusk till dawn’.

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Our presentations were in the form of an elevator pitch so they were quick and just showing what we’d completed/decided so far. I specified some brand information like the lounge being a night only waterfront lounge and the target demographic for which I chose young adults.

These are a few examples of the slides I had which included my pinterest research, an example of my logo template and the extra collateral I decided on.

We’ve also been asked to create a timeline/schedule and put it on our blog which will be up in my week 4 post since I still need to finalise everything. I’m also currently working on setting up a photography side project.

DGD230 [2] – Fonts + Logo update

For this week we’re looking at fonts for our logo and I have some updates on decisions for the logo. I’ve chosen to do ‘Moonwake Lounge’ after a brainstorm of ideas which originally I thought I’d go with a food cart but I loved the name of this too much. I’ve chosen three fonts as possibilities.

1.Eurofurence

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This font is actually one of the last I found, I was originally only looking on behance but once I moved to dafont I found this one. It’s 100% free and one of my favourite ones, it suits the name of the lounge really well.

2. Billy

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This font would be another option, if I go with an extremely casual lounge and I wanted to give that off in the logo I’d use this. I really like this font but I think if I used it I’d go with lowercase.

3. Streamster

Another one from behance, this font is going the other way and if I made the lounge more fancy I’d choose this. Generally I don’t use script fonts often but I really like this one, especially matches the name and I think it’d be really good for a logo because it’s still legible smaller.

Last thing is my concept drawings for the logo before I create them digitally, I’ll be making quite a few of these and just seeing what works.