There are many web design trends that have either surfaced in 2016 or have simply been used more commonly this year. I did some research and found my favourite trends or trends that interested me enough to talk about them. Web design is moving very quickly as our technology progresses so I’m assuming these trends pop up quite commonly due to competitiveness between sites or businesses.
So I honestly haven’t heard this term used in web design before but after reading the explanation it’s something we all know very well, this trend may be a tad more aimed towards mobile design but obviously not exclusive as we see it used consistently on social media sites.
‘Every time you change a setting, sync your data or devices, set an alarm, pick a password, log in, set a status message, or favourite or “like” something, you are engaging with a microinteraction.’ (“What Is A Microinteraction? | Microinteractions”)
Microinteractions are designed for recurring use, something that the user will eventually do without prompts or explanation. ‘The stronger the reward, the more stronger the habit becomes.’ (“Web Design Trends 2016: The Definitive Guide”) Social media sites like Facebook use microinteractions, when the colour of a button changes to let you know you have notifications, this is considered a microinteraction.
Minimalism has always been a trend through web design, something ‘Apple’ for example has always used. Using a more minimal, simple design allows users to focus on your content more and makes your site much more legible. Rather than trying to add too much, keeping everything legible and clear has proved to be a very popular trend.
‘Modern users tend to favour designs that focus on necessary components and eschew distracting bells and whistles. While it may sound counterintuitive, minimalist design can offer higher user engagement, better usability, and appeal that is more aesthetic.’ (Smith)
Typography is something that has also made it’s way to the top in 2016 and will continue to do so, keeping a minimal look gives plenty of room to experiment with your type. Even sites like Google use a minimalist design, this method is clearly bringing in and keeping loyal users.
3.Desktop push notifications
Ah, the youtube and twitter notifications. Almost every social media site I use has asked me recently if I want to receive ‘desktop notifications’. Basically a notification will generally pop up to the top right of your screen and ask permission for the site to send you notifications when you aren’t actually using the website.
When you click the notification your default browser will open a new tab and take you to the website. This trends serves the purpose of the user never missing notifications but of course it’s being used to keep users engaged, after all you already use the site, you might as well take advantage of the convenience. This is a big step for web design and web designers.
- “What Is A Microinteraction? | Microinteractions”. Microinteractions.com. Web. 30 Nov. 2016.
- “Web Design Trends 2016: The Definitive Guide”. Uxpin.com. N.p., 2016. Web. 30 Nov. 2016.
- “4 Web Design Trends That You Can Not Avoid In 2016 – 2017 – Wizbiz Techno”. wizbiz techno. N.p., 2016. Web. 30 Nov. 2016.
- Smith, Alan. “Less Is Still More: The Importance Of The Minimalist Approach To Web Design – Usability Geek”. Usability Geek. N.p., 2016. Web. 30 Nov. 2016.