DGD230 [10b] – Self ID, Side Projects + Updates

We presented our final personal ID designs this week and I received some feedback on my business cards design to try out. I’m looking to get everything printed as soon as possible but I’m waiting until after the gallery walk just in case. Also no update on the film so far, need to find someone really quickly or I’ll end up poorly filming it myself, at least I can edit it.

So these are a few screenshots from my presentation, I tried to keep the style and colours consistent. I was going to go with colours for my branding but it’s just not my style and I wanted a logo that matched more with photography as that’s what I’ve been preferring. Something subtle and easy to read for watermark purposes is exactly what I needed, I also kept my old logo style with the initials for any kind of icons.

I also finished editing the shoot from last week with Anjali, I worked with her on a TFP basis to help continue building her modelling portfolio/work. The shoot went really well and I’ve ended up with a lot of great images, I mainly wanted these for my social media and portfolio, I’ll be constantly updating my instagram (@ignataliedwards) as I do more shoots (coming up soon!).


Finally, got my t-shirt order from ‘The Tshirt Mill’. I actually went and picked it up and it’s exactly what I wanted, it was ready really quickly and probably the most stress free part of this whole project. I just wanted something simple that the staff would wear, if it was to be an actual place I’d want the lighting moody/darker so a white shirt wouldn’t have worked very well with that.

I’m also just catching up still on collateral like my menu and A1 poster, it’s all almost done I’m just fixing up and trying to get ready for printing among other things.

DGD230 [10a] – Freelancing

On Monday of this week we had a great lecture from a past SAE student about their freelancing experience, Sharee Louise was the guest lecturer. I took a few pages of notes from her presentation and they’ve already been beneficial to me, she gave great advice on how to get your work out there and getting portfolio content as well as sharing her real opinions on freelancing.


I’ve personally never been interested in freelancing for design but it could be an option for a little while depending on how much I want to pursue photography. I think freelance in photography would be more what I’d prefer, working with brands but still having creative control.

Sharee also gave some good advice on contracting and pricing. Pricing is something I’ve been wanting to learn about from someone whose actually been in the industry so this was a really good part of the talk. After hearing everything Sharee had to say I’m still on the fence but I’m probably more inclined to consider it as I have more real information to go by on what to expect.


DGD230 [9] – Sustainability + side projects

This week in our lecture we talked about sustainability and ways, as designers, that we can try and make our designs sustainable. It’s surprising just how much we can actually contribute to sustainability, until it’s brought to our attention it’s not exactly something we really think about. Since the majority of our work is digital I rarely think about how the printing we do affects/impacts the environment.


I did some research on sustainability in graphic design and found some great points mainly surrounding printing. Using a green printer and reducing the amount of printing you do are both great improvements, a swell as making it chlorine free. It’s also a good idea to confirm what your printer does to reduce their impact or check for certification. ‘There are several certifying bodies that provide a tick of approval for paper stock from environmentally friendly sources.’ (“Sustainability in graphic and web design | Business Victoria”, n.d.)

I have a few things happening with side projects this week thankfully but I’m already very overwhelmed by my current workload so I’m trying to keep up as best I can and trying to not miss out on good opportunities.

I met with an audio student who emailed me about doing an artist logo and cover art, I listened to his song and asked him some questions to get an idea of what he wanted. I pretty much have free reign with this (keeping within the songs style and minimal suggestions) which is good and bad, I could probably do with some structure since I’m so busy but I’ve been wanting to do cover art for a while so I’m excited to try.

I also completed another photo shoot with a model looking to add to her portfolio, it was a portrait shoot in West End, Brisbane. I’m hoping to give her the final edited images by this time next week, the shoot went well, it’ll be great to add to my own portfolio too. Lastly I took on a second audio students project which was initially a logo and cover too but I think that’s changing as I’m just waiting for an update on this one.


DGD230 [8] – Self ID, film & side projects

This week we presented our self ID digital logos, we showed all our mock-ups to the class that we’d created after sketching and chose our favourites. There were two that were pointed out but one of my designs is still in progress so it wasn’t a final decision for me. Below are the logos I presented, I’m still working on the bottom logo and considering the top right with a slight font change. Up until now I’ve been using the initials design which I might still try and incorporate if I can.

Screen Shot 2017-08-06 at 1.25.45 am

On Thursday I worked on some quick mock-ups for my business cards for the creative project. I’m a bit behind schedule but trying to catch up where I can. The photo below is some of the ideas I’ve had but I’m just testing them out and hoping to have something printed as soon as possible.

FullSizeRender 6

We also pitched our ad ideas to the film students and I completed a new photo shoot. We showed our ideas and story boards to the film students and now we have to wait and see if we hear back from anyone.

DGD230 [6b] – Marketing Personas + Budgeting

This week we learned about marketing personas and project budgeting. We were asked to create three marketing personas for our own project as well as figure out our expected budget.

These are the three marketing personas I created for my creative project, ‘Moonwake Lounge’. I’ve aimed them towards my target audience and done my best to describe them without getting into too much detail. I also did my best to stay within my style guide and tried to include the circle as a similar component to a moon.

This is the budget template and plan I’ve created, I need to add everything to my template but I wanted to try and brainstorm if there’s anything else before I filled it all in. I’ve also been researching how much each would cost and the hourly rate I would charge if this was a real project.

DGD230 [6a] – SPRUKE handover + Updates

Natalie Edwards Spruke (click for presentation)

This week we presented our Spruke handover to the client. This was a big rush for me because the ideas kept changing but I’m happy with ones I landed on. I got good feedback but was told to change the red in the poster and to fix up the kerning as the ‘E’ is too far to the right. After these touch-ups I think it’ll be much better, I was looking at it for so long I couldn’t see the flaw of putting green and red together for something that is not christmas related. Although it is more of a pink, I understand the feedback and I’m glad we had this opportunity to work with a real client.

I’ve also just been catching up on my schedule and blog posts. I’m having trouble finding interdisciplinary work but photos are no problem, in week 7 I have two photo shoots set up, one with Clara and one with a real client wanting to build her modelling portfolio. I’m also soon meeting with another model wanting to do the same, all of these shoots are TFP (trade for prints or time for prints) because I’m looking to build up my social media. Can’t say I’ve ever been this busy, everyday of the week I have something to do, if it keeps going this way I think I’ll need an entire presentation just for photos.